Such innovations as the elimination of capital lettersand the replacement of the archaic Gothic alphabet used in German printing by a modern "cosmopolitan" font, and the concept of composition based on strong geometrical elements and expressive values of colors, testify to a move away from individually handcrafted and traditionally shaped goods towards objects meeting functional requirements suitable for mass production. The study of the communicative potential of letterforms and typographic layout was part of a basic curriculum in the mechanics of visual education. He enrolled in and studied at the Bauhaus for four years and, after passing his final examination, Bayer was appointed by the Bauhaus director, Walter Gropiusto head the new "Druck und Reklame" printing and advertising workshop in Dessau. With his teaching, Joost Schmidt strove for the comprehensive reform of lettering, which was to be validated and standardized internationally.Ībove: Schmidt's Bauhaus Exhibition Poster created while he was still at student, incorporating the Bauhaus logo by Oskar Schlemmer. In addition, he had his students examine aspects of advertising such as language, visual effect, psychology and economy. Here, Schmidt explored the structure of letters -circle, square and rectangle-and their flexibility in terms of shape and size as well as the treatment of color and surface. Nagy considered typography to be primarily a communications medium, and was concerned with the " clarity of the message in its most emphatic form. With the appointment of Moholy-Nagy innew ideas about the use of typography came to the Bauhaus. At first, practical fields of type application were restricted to small, miscellaneous printed matters. And the authors promise the fans will not be disappointed.Please note: there is an expanded section about the Bauhaus on this site.
It led to the creation of the generator of the inscriptions in the style of Stranger Things.Ī new season of this mega-popular series is to be released either at the end of summer or in the fall of 2020. Recognition inspires not only the audience but also designers. The font skillfully transfers not only the mood of separate episodes and scenes but the spirit of the whole story. The font makes the audience closer and completely involved.
The series title appears so scaled on the screen that you can see it from inside. It immediately makes you the participant of the events. The neon red color is not just associated with something thrilling. The film creators mentioned that it was King who inspired them for the film logo. No wonder, as it was used for the titles of almost all horror books, thrillers, and fantastic adventures in an era when Stephen King was the best master of the genre. But it triggers some subtle recollection in our subconscious. The font seems very primitive compared to pretentious visual effects in other films. But it is worth noting that each of them stands out in its own way and is suitable for solving different problems. And Ed Benguiat was one of its designers.Īfter all these transformations, the font counted 44 variations. Originally it was used for the Avant Garde magazine, then it was restyled and simplified. It is not very clear what was the purpose of Avant Garde Gothic creation. If you are looking for the best 80s fonts, here is a great collection. This font appeared in the late 1970s and was also promoted by the ITC company. They have successfully applied the gradient effect, changing the color of this font from white to red. You can only see it in the opening captions. Avant Garde Gothic (AGG) has a geometric grotesque design.
The series used additional font ITC Avant Garde Gothic. Transparency and stripes in the style of Star Wars have added more mystery and aesthetics to the poster and opening cautions. Ed Benguiat created over 600 font designs and is widely known for his logo designs for Esquire, The New York Times, Coke, Estée Lauder, and others.įor the film, the font has been slightly modified by film creators, and the result was stunning. The company provided copyright protection for font designers. By the way, the prefix ITC is an abbreviation of the International Typeface Corporation. In 1977 he invented a new font, gave it his name, and released it a year later. So why is this font so special and who invented it?
And everybody who saw the TV show immediately associates it with ITC Benguiat bold font. Moreover, it generated unprecedented reviews and popularity.
The science-fiction thriller “ Stranger things” has become one of the top-rated projects released on Netflix.